As a follow on from the sticker campaign, and to better spread the awareness of the new words to be entering the OED this year, we thought about ways of accessing the publics vocabulary. Firstly disposing of the obvious vocabulary based options, such as Balderdash & Piffle, QI and Countdown, and instead focusing on the infectious shows which in turn cause viewers to pick up slogans, or parody those within.
Whilst I personally disregard big brother as having much worth (okay, the first show was a valid experiment into social interaction and the effects of 'cabin fever', but since then it's just been a hideous display of the stereotypes of society being thrust together for the sake of entertainment; albeit in watching their degradation into something vaguely resembling cretinous) I couldn't challenge it's worth as the most effective vehicle to carry the concept.
Essentially, we would put forth the selection of new words (bahookie, aerobicised, crunk & celebutante) in the style of a 'task' in which a housemate would have to use the words and subliminally influence the other housemates, rewarding his triumphs by adding money to their weekly food budget each time a word was used by someone other than himself.
In theory, the conversations, situations & frustrations that would arise from the misunderstandings and misconceptions of these words would lead to memorable moments within the show; which in turn would become quotable phrases by the general public, thus spreading awareness and usage as the brief requires.
